A young and dynamic company, created by people who love São Paulo, for people that would love to know more about this incredible city in an innovating and inspiring way. Our objective is to turn the city into a big stage for learning and use different elements – people, businesses, projects, streets and histories – to transmit knowledge in a practical and objective way.
During the last years we set out to explore a city which the dimension surpasses those of many countries. We discovered that inside the city of São Paulo there are many other amazing cities: a São Paulo that pulsates in the rhythm of hip-hop, pictured in the walls of graffiti; a São Paulo of designers, fashion designers and plastic artists, gathered in street markets; a São Paulo full of history, that hides in its buildings the dreams of immigrants that built this amazing metropolis full of contrasts; and of course the city of samba, of cosmopolitan gastronomy and multicultural pubs. In love with our discovery, the wish to value the local “paulistana” culture and share it with the world came naturally.
Whether you are a visitor or live in the city, we understand that everyone has its own tastes and interests. That’s the reason groups are kept small, up to five people, so you can have an encouraging, unique but flexible experience. This shows our commitment to meet the specific necessities of each person that chooses Soul Sampa as the conductor of an enriching experience through São Paulo.
- Soul Sampa